... Article by MadamSplash
To link or not to link ... that is
attract links, or should we be
linking to other sites, and why do we suddenly find other sites that
we know nothing about, suddenly linking to us?
Search Engines can handle links quite
differently, so for this particular article, I shall discuss
Australia's two most popular search engines (at this time) and the
consequences of linking. i.e. Google and Yahoo.
links on our site that are enriched by
having a text explanation attached to them like
(run your mouse over the link),
particularly if they are linked to other pages on your own or
another's website containing the same keyword targets.
Yahoo doesn't mind
the if the links are linked back to the page that they are on, but a
ridiculous number of these is spamming! When a web designer
cannot beat your link spammed website through honest means - they will simply
report you to Yahoo, and have your site penalised for an
undetermined amount of time.
This is why many
marketing cowboy sites will
link to your site. Introducing the "link
thieves" whom are using your keyword rich site (plus
thousands of others) to drag up
their site, to leap frog over your site in ranking. Some Web Designers will create
multiple domains and a kaleidoscope of
spam multiple links to achieve this.
When this gets out of hand, they should
be reported to Yahoo. (Morons *sigh*)
Google gets annoyed by too many links
and automatically penalises link farm sites for Spam. It is
also rumored that Google prefers to establish your popularity by the number of links
to your site, which (from experience) can
be on your own or another's website, which is why it is suggested to
encourage others to link to you. Again, these sites should
have the same key word goals as your site, and more importantly the
link itself must use some of your keywords with the link. Google will
into consider the quality of the websites that have linked to you
(i.e. a high ranking website pulls you up).
Personally I think
the art of linking is a time wasting exercise for Google, because
they really favor web pages that have good content and the keywords
placed reservedly within the web page. Links can also be
achieved back through your own site again through the use of
the internal page links that identify how to navigate your website.
I tend to agree with Stig's comments below ...
"I`m not an expert on
Google but here is my advice,
You do not need Keywords in meta tags, but make sure you have them
in your "TITLE"
If you have text, make sure your keywords are in bold, italic or
example: TITLE: John the carpenter - hammer, nail, saw, house.
Text: Start with: John the carpenter uses hammer and nail when
building a house. You can rewrite the text, use your keywords now
and then, but not more than 7 times. Sometimes its called spamming.
-Write something with house.
-Write something with hammer and so on..
Have at least 4-5 hyperlinks in your text.
Keywords in the IMG Alt tags
Keywords in the Anchor tags
Keywords on page
Don`t overdo it with keywords
On the bottom of every page, write your keywords in bold
- hammer, nail, saw, house etc.
If you have a competitor, use his keywords also.
I use http://www.submitexpress.com/analyzer
and Web CEO. Now I`m no.1-5 @ google with several keywords. PageRank
1 after 6 weeks. My competitor got PageRank 4. I`ve spent many weeks
in front of the computer trying to figure out how to do it. "
Hint! Google will
check the first and last few paragraphs of your web pages to find
those all important links.
quicker than competing with a Spammer? Report them to the